
André 3000 Concert Series
Experiential Production • Digital Strategy • Content Production
Senior Integrated Producer
Dream Crew | 2024
Led digital marketing strategy for André 3000’s New Blue Sun concert series, driving over $500K in ticket sales, with shows selling out within hours. On-site, I managed front-of-house operations and partnered with technical directors and spatial design teams to execute a seamless experience across install, load-in, and load-out for this genre-defying live performance.