André 3000 Concert Series

Experiential Production • Digital Strategy • Content Production

Senior Integrated Producer

Dream Crew | 2024

Led digital marketing strategy for André 3000’s New Blue Sun concert series, driving over $500K in ticket sales, with shows selling out within hours. On-site, I managed front-of-house operations and partnered with technical directors and spatial design teams to execute a seamless experience across install, load-in, and load-out for this genre-defying live performance.

Previous
Previous

Prada Double Club