Jordan Fam Fest | All Star Weekend

Senior Producer

Something Special Studios | 2025 | Oakland, CA

In partnership with Jordan Brand and Something Special Studios, I led on creative production for a weekend-long cultural takeover in Oakland celebrating the legacy and future of greatness. Jordan Fam Fest blended community, sport, and sneaker culture, with immersive exhibitions, exclusive drops, and local programming co-created alongside Bay Area natives. I oversaw production across all touchpoints—from spatial design and fabrication to programming, vendor management, and local talent coordination—ensuring the event stayed rooted in Jordan Brand’s DNA while honoring Oakland’s vibrant spirit. The result: an unforgettable, high-impact community celebration that proved greatness is, indeed, unbannable.