Jordan x Paris Olympics

Senior Supervising Producer

2024 | Paris, France

As the global 1v1 tournament series reached its pinnacle, Jordan Brand tasked Something Special Studios with creating a Finals experience that would speak directly to the soul of Paris. Timed alongside the Olympic Opening Ceremony, the goal wasn’t to compete with the spectacle, but to offer something more grounded: an authentic, community-driven event rooted in the 18th arrondissement. We celebrated the local basketball culture while honoring the international players who had journeyed from around the world to earn their spot on this stage.

I was responsible for managing all branded elements of a live-action global broadcast event and the physical activation, serving as the key liaison with Jordan Brand to ensure creative alignment across all channels. Oversaw branding integration in partnership with technical directors, production designers, and spatial teams to deliver a cohesive, high-impact experience. Led production logistics end-to-end—including international vendor coordination and real-time problem-solving—for a broadcast viewed by hundreds of thousands worldwide.