Field General

Senior Lead Producer

2025 | Long Beach, California

Nike partnered with Something Special Studios to reintroduce the iconic Field General with a campaign rooted in legacy, global sport culture, and storytelling simplicity. I oversaw physical production and post-production from start to finish—advising the creative team at every stage to ensure the concept remained intact while navigating on-the-ground production realities.

Centered on “The Unsung Heroes”—the assistant coaches, equipment managers, and community figures who shape the game from behind the scenes—the campaign embraced a grounded, character-driven aesthetic. We produced a suite of stills and styled portraits, along with a comprehensive global playbook featuring a messaging hierarchy, visual center, and retail activation strategy to guide consistent storytelling across markets.