Nike SNKRS Showcase Live Broadcast

Senior Supervising Producer & Assistant Director

2024 | Beaverton, Oregon

SNKRS Showcase is Nike’s livestream series offering exclusive first looks at upcoming product drops, blending editorial storytelling with real-time fan engagement. Filmed at the Tiger Woods Studios on Nike’s Beaverton campus, the livestream introduced 20 unreleased products and drew over 180,000 live viewers.

I led end-to-end production for the broadcast, overseeing set builds, scripting, product photography, livestream execution, talent prep, and stage management. Partnering closely with Nike’s creative team, I helped develop custom set pieces and LED visuals that brought the collection to life and kept storytelling at the heart of the experience.