LEGO Masters x Microsoft

Senior Supervising Producer • Post Supervisor | Brick Tips

Produced a fully integrated partnership between FOX’s LEGO Masters and Microsoft, highlighting the power of creativity and technology through the Surface Pro 7. The campaign featured a ten-week co-branded content series, Brick Tips, hosted by judges Jamie and Amy, with episodes airing on linear and social. Each :45 spot included a QR code that drove viewers directly to the LEGO Masters YouTube page for extended content.

On-air integrations showcased the Surface Pro 7’s 3D capabilities and Microsoft Teams, while season-long product placement kept the device at the center of the show’s competitive storytelling. Two-minute long-form content was distributed across Facebook, Instagram, and YouTube, supported by custom promos and social activations.

The campaign earned a Silver Telly Award and delivered measurable gains in brand consideration and purchase intent—particularly among viewers who watched three or more episodes.