Rose Parade
Pasadena Tournament of Roses
Physical Production • Live Broadcast • Creative Development
Executive Producer
2024, 2025 | Pasadena, California
Executive Producer for the Rose Parade live broadcast, leading both the nationally televised broadcast and the first-ever livestream of the tournament. Oversaw all production logistics, from scripting and casting to multi-platform coordination across media partners, talent, and technical crews. Managed both on-the-ground and aerial coverage—including coordination with the blimp team—while ensuring creative alignment with client goals around representation and storytelling. The result was a seamless New Year’s Day celebration, delivered to millions of viewers across traditional and digital platforms.
Pictured to the right, you’ll see the stealth flyover which I was coordinating blimp coverage from our trailers behind the crowds.